Rebranding the Underwater Passage: Why 'Contemporary Tunnel' is a Better Name than 'Waterbridge'

When wandering around Walt Disney World, one cannot miss the underwater passage near the Contemporary Resort. This passage, currently named 'Waterbridge,' has faced some criticism for its seemingly odd name. Advocates are suggesting a rebrand to 'Contemporary Tunnel,' arguing that it better captures the essence of the structure. In this article, we will explore the merits of this rebranding and discuss why 'Contemporary Tunnel' would be a more fitting name.

Understanding the Current Naming Convention

The name 'Waterbridge' has perplexed many visitors to Walt Disney World. At first glance, it suggests a structure meant for pedestrians to cross a waterway, similar to a traditional bridge. However, this is far from the case. The 'Waterbridge' is actually a short, underwater tunnel that allows vehicular traffic to pass beneath a larger bridge carrying water.

The Actual Structure: An Underwater Tunnel

The water structure in question is not just a water bridge but a water underpass. It is a vehicular tunnel that travels beneath the larger 'Waterbridge,' which is the actual structure over the water. This underpass provides a vital connection for vehicles navigating the resort's roadways, leading visitors directly to the Contemporary Resort.

The Case for Rebranding: Why 'Contemporary Tunnel' Makes Sense

While 'Waterbridge' may seem like the obvious choice for a structure that is above the water, calling it a tunnel accurately reflects its function and design.

1. Providing a Clearer Description

Calling this structure a 'tunnel' confesses its actual design. It is not a bridge over water; instead, it is a tunnel underground, specifically designed for vehicles to pass underneath the larger bridge. This rebrand would eliminate any confusion related to the structure's true purpose.

2. Enhancing the Descriptive Accuracy

By labeling it as a 'tunnel,' the name more accurately describes the passage, making it easier for visitors to understand once they encounter the structure. This name change would provide a more informative and accurate label for this unique feature of the resort.

3. Emphasizing the 'Contemporary' Experience

The 'Contemporary Resort' itself is known for its modern and sophisticated design, filled with amenities that blend seamlessly with the natural beauty of the resort. Naming the underwater passage 'Contemporary Tunnel' would align well with the overall aesthetic and theme of the resort. It adds another layer of sophistication and reinforces the modernity of the Contemporary Resort.

Addressing Criticisms of the Current Name

Some argue that 'Waterbridge' is the most appropriate name because it correctly describes the larger structure that spans the water. However, calling it a 'bridge' for a structure that is predominantly a vehicular tunnel under a bridge is as illogical as labeling a vehicle's transmission system as a steering wheel.

Conclusion: Embracing a More Accurate Naming Convention

Given the vast array of magical details and hidden gems at Walt Disney World, it’s only fitting that even the most minute structures are described accurately and cohesively. Changing the name from 'Waterbridge' to 'Contemporary Tunnel' not only underscores the unique design of the structure but also enhances the overall experience for visitors by reducing confusion and enhancing the theme of the resort.

The contemporary refurbishment and the rebranding of the passage to 'Contemporary Tunnel' would not only align the resort's names with their actual functions but also, align them with the modern identity of the Contemporary Resort. This change would reflect a commitment to providing visitors with accurate and engaging information, contributing to a richer, more immersive experience at Walt Disney World.