Is it Cheaper to Buy Tickets at the Venue?

The age-old question of whether it's cheaper to buy tickets at the venue or online has been a topic of debate among concertgoers for years. Several factors influence this decision, making it a complex yet intriguing one.

Event Type

For certain types of events, such as popular concerts or sports matches, tickets may sell out swiftly. In such cases, the only available tickets are often through resale platforms, which can command significantly higher prices. (Back to top)

Fees

Buying tickets online frequently includes additional service fees that can elevate the total cost of your ticket. When compared to buying at the venue, these fees can be avoided, potentially making venue purchases more economical. (Back to top)

Availability

If an event is not sold out, purchasing directly from the venue might offer cheaper options, including promotional offers and last-minute discounts. This can be particularly advantageous for last-minute buyers. (Back to top)

Location

Some venues have unique pricing strategies, and it may be less expensive to buy directly from them rather than through third-party sellers. The strategy and location of the venue can greatly influence the final cost. (Back to top)

Timing

Last-minute tickets at the venue may be discounted if the event is not expected to sell out. However, if you purchase just before or on the day of the event, costs can escalate due to high demand. Buying well in advance is often a more economical option. (Back to top)

My Personal Experience

As an experienced vendor in Las Vegas, I frequently purchase tickets for customers and have consistently found better prices online than at the venue. Service fees and taxes often inflate the cost of venue-purchased tickets. But, this can vary based on the venue and the area.

For instance, if you buy tickets directly from the venue box office before the day of the show, they are often less expensive than buying from a ticket agency that adds surcharges. Third-party sellers, or scalpers, are another option but come with the risk of receiving counterfeit tickets and potential legal issues.

Sometimes, on the day of the show, venues will sell tickets at the door. The prices can vary based on availability. While these tickets may be cheaper, they are not always cheaper unless the event is poorly attended and offers promotions like "buy one get one free."

The final cost may depend on whether you're buying for individual or group tickets, the venue, and the specific timing of your purchase. Always compare prices online and at the venue before deciding. In many cases, waiting until the day of the event may lead to higher ticket prices.