How to List Your Tour on Viator: A Comprehensive Guide

Viator is a leading online travel platform that connects travelers with various tours, activities, and experiences. Listing your tour on Viator can be an excellent opportunity to reach a wider audience of interested customers. In this guide, we will walk you through the process of setting up a listing on Viator and how to create a successful listing that attracts bookings.

1. Sign Up for Viator

Starting the process with a Viator sign-up is the first and most crucial step. To list your tour on the platform, you need to become a supplier on Viator. Here’s how you can do it:

1.1. Head Over to the Supplier Sign-Up Page

Visit the Viator supplier sign-up page by clicking on the 'Become a Supplier' button. The sign-up page is designed to be straightforward and user-friendly, making it easy for you to register your services.

1.2. Fill in the Necessary Information

After clicking on the sign-up button, you will be prompted to fill in your required details. This includes your business name, contact information, and a legal representation agreement (LRA). Fill in all the required fields accurately to avoid any delays in the approval process.

1.3. Submit Your Information

Once you have entered all the necessary details, review your information to ensure accuracy. Then, submit your application. After submission, Viator will review your application and provide you with a confirmation email.

2. Create Your Tour Listing

After your account is approved, you can begin creating your tour listing on Viator. Here are the steps to follow:

2.1. Determine Tour Details

Before listing your tour, make sure you have all the necessary details ready. Include the tour name, description, duration, start and end times, pickup and drop-off points, and any additional information that will help customers understand what to expect from your tour.

2.2. Choose the Tour Category

Select the appropriate category for your tour from the available options. This will help customers find your tour more easily when searching for activities.

2.3. Add High-Quality Images and Videos

Upload high-resolution images and videos that showcase the tour and its highlights. This will entice customers to book your tour and provide a realistic preview of what they can expect.

2.4. Provide Tour Itinerary

Detail the tour itinerary, including pick-up and drop-off times, location details, and a breakdown of activities and sights. Be as specific as possible to give customers a clear understanding of what to expect.

2.5. Input Pricing and Availability

Input the tour price and specify the dates and times when the tour is available. Clearly indicate any discounts or special offers that might apply.

2.6. Review and Submit Your Listing

Before submitting your tour listing, review all the information to ensure it is accurate and errors-free. Once you are satisfied, submit your listing and wait for approval from Viator.

3. Promoting Your Tour Listing

Even after listing your tour on Viator, you can still enhance its visibility and engagement through various promotional strategies:

3.1. Utilize Viator Ads

Consider using Viator's advertising services to reach more potential customers. This can help attract more interest and bookings to your tour listing.

3.2. Leverage Social Media

Share your tour listing on social media platforms to increase its visibility and attract more travelers. Interactive posts, video testimonials, and engaging content can significantly boost your reach.

3.3. Offer Step-by-Step Support

Provide your customers with step-by-step guides on how to book your tour. Include information on how to access the booking page, what to expect during the booking process, and any customer support inquiries they may have.

4. Managing Your Tour Listings

Once your tour is listed, it's important to regularly manage and update your listing to ensure its accuracy and appeal:

4.1. Monitor Customer Reviews

Monitor customer reviews and feedback to address any issues promptly and improve your product or service. Responding to customer inquiries and concerns can also help build trust and credibility.

4.2. Stay Updated With Market Trends

Stay abreast of the latest trends in your industry and update your tour listing accordingly. Regularly add new features, activities, or enhancements to keep your tour appealing.

4.3. Participate in Local Events

Participate in local events, festivals, and trade shows to generate buzz and promotional opportunities. This can help attract more interest and drive bookings to your Viator listing.

Conclusion

Listing your tour on Viator can be an excellent way to connect with a broader audience of travelers and grow your business. By following the steps outlined in this guide, you can create a compelling and accurate tour listing that attracts more bookings. Remember to promote your listing and manage it effectively to ensure long-term success on the platform.