Enhancing B2B Outbound Marketing Strategies: Embracing Website Visitor Tracking

Even though 2018 is long behind us, the importance of effective strategies in B2B outbound marketing remains unexplored in many businesses. One underutilized yet powerful tool is website visitor tracking. By leveraging website visitor tracking, businesses can convert more of the 98% who visit their website but don’t convert, turning them into warm B2B leads.

The Importance of Website Visitor Tracking

When you put significant effort into keyword research, content strategy, content creation, SEO, social media, PPC campaigns, and social media campaigns, the last thing you want is for website visitors to not convert on your forms. Unfortunately, the statistics indicate that only about 2% of B2B website visitors actually convert. This leaves vast potential for improvement. This is where website visitor tracking enters the equation.

Clickback WEB is an innovative tool that identifies companies visiting your website, even when they don’t convert. It provides you with the contact information of key decision-makers at these companies. This information is invaluable, as it allows you to follow up with these contacts to address their concerns and potentially convert them into leads. Essentially, website visitor tracking helps businesses turn the 98% into warm leads, making the most of every visitor.

Understanding Visitor Behavior

People often leave your website without filling out a form for a few reasons. They may not have found what they were looking for, they may have been distracted, or they may have decided they would come back later, which is unlikely. Clickback WEB addresses these issues by providing a system for sales teams to follow up with these contacts. This proactive approach can drastically improve your conversion rates.

With Clickback WEB, you or your sales team can reach out to these key decision-makers, addressing their concerns and offering solutions. This not only helps in converting these visitors but also helps in maintaining a healthy sales funnel. It's a win-win for businesses looking to generate more qualified leads.

Comparing Inbound and Outbound Marketing

Inbound marketing, while highly valuable, often presents a challenge in identifying website visitors without them submitting a form. The success rate for form submissions is incredibly low, with only about 2% of web traffic even bothering to submit a form. This can make it difficult to maintain a steady flow of potential leads.

Outbound marketing, on the other hand, is not new, but it has been undervalued in favor of inbound marketing. However, 2018 brought renewed respect for the significant return on investment (ROI) that outbound marketing can provide—especially when executed well. By addressing the 98% who visit your website but don’t convert, you can load more leads into the funnel, giving you a competitive edge over your rivals.

A balanced strategy that combines both inbound and outbound marketing campaigns can be the key to robust and consistent lead generation. By using outbound marketing techniques to proactively engage key decision-makers early in the buying process, you can ensure that these leads are warm and ready to convert. This not only enhances your sales funnel but also supports the ongoing efforts of inbound marketing campaigns.

Conclusion

In summary, website visitor tracking is a crucial tool for optimizing B2B outbound marketing strategies. It allows businesses to capitalize on the vast majority of website visitors who don't immediately convert, turning them into valuable leads. Whether you're looking to increase your conversion rates or simply improve your overall sales funnel, website visitor tracking with Clickback WEB can be a game-changer.

If you're interested in learning more or implementing these strategies in your business, feel free to reach out. This approach can significantly enhance your B2B marketing efforts and support your ongoing lead generation goals.